A video production company creates high-quality, in-depth motion content for clients across industries. But what exactly does that mean—and what exactly do video production companies do?

We do a little bit of everything when it comes to creating videos. If you’ve ever been curious about what a video production company does and what happens day-to-day, we’ve outlined the different parts of the production process to help you understand.

Video Production

Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same.

Content Creation

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.


Editing is the art of manipulating and combining video and audio files to create a completed video project. Video Editors will cut together film clips, alter and correct sound mixing, add digital effects, and make other essential technical changes to video files.

Sound Mixing

Mixing involves combining all the sounds received from the multitrack recording and balancing them in levels, making some louder than others. At the same time, a mixing engineer will balance them in terms of panning, placing them in the stereo field: left, center, right, or anywhere in between.


Distribution means to spread the product throughout the marketplace such that a large number of people can buy it or view it.

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